English (US) https://www.outbrain.com/news Outbrain news Wed, 30 Sep 2020 14:27:30 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.2 Outbrain Releases Conversion Bid Strategy, Reducing Acquisition Costs By Up to 49% https://www.outbrain.com/news/outbrain-releases-conversion-bid-strategy-reducing-acquisition-costs-by-up-to-49/ https://www.outbrain.com/news/outbrain-releases-conversion-bid-strategy-reducing-acquisition-costs-by-up-to-49/#respond Wed, 30 Sep 2020 14:26:49 +0000 https://wpadmin.outbrain.com/news/?p=866 The new auto-optimization solution enables marketers to maximize conversions within a budget, hit a specific Cost Per Action goal or within a Cost Per Click range

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]]> The new auto-optimization solution enables marketers to maximize conversions within a budget, hit a specific Cost Per Action goal or within a Cost Per Click range

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]]> https://www.outbrain.com/news/outbrain-releases-conversion-bid-strategy-reducing-acquisition-costs-by-up-to-49/feed/ 0 Declining Trust in Social Media Giants Affecting Consumer Purchase Decisions, New Data Released By Outbrain Ahead of Cyber Weekend Shows https://www.outbrain.com/news/declining-trust-in-social-media-giants-affecting-consumer-purchase-decisions-new-data-released-by-outbrain-ahead-of-cyber-weekend-shows/ https://www.outbrain.com/news/declining-trust-in-social-media-giants-affecting-consumer-purchase-decisions-new-data-released-by-outbrain-ahead-of-cyber-weekend-shows/#respond Wed, 02 Sep 2020 13:53:11 +0000 https://wpadmin.outbrain.com/news/?p=859 Retail spend on digital ads set to surge 21% this year as marketers adapt to consumer behavior shift

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]]> Retail spend on digital ads set to surge 21% this year as marketers adapt to consumer behavior shift

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]]> https://www.outbrain.com/news/declining-trust-in-social-media-giants-affecting-consumer-purchase-decisions-new-data-released-by-outbrain-ahead-of-cyber-weekend-shows/feed/ 0 Why a TikTok Ban Is a Life Lesson for Brands https://www.outbrain.com/news/why-a-tiktok-ban-is-a-life-lesson-for-brands/ https://www.outbrain.com/news/why-a-tiktok-ban-is-a-life-lesson-for-brands/#respond Tue, 25 Aug 2020 13:52:17 +0000 https://wpadmin.outbrain.com/news/?p=850 Andrew Furman discusses effectively using social media in brand marketing strategies.

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]]> Andrew Furman discusses effectively using social media in brand marketing strategies.

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]]> https://www.outbrain.com/news/why-a-tiktok-ban-is-a-life-lesson-for-brands/feed/ 0 Outbrain’s New Mobile App Install Advertising Experience Drives 90% Lift in Conversions https://www.outbrain.com/news/outbrains-new-mobile-app-install-advertising-experience-drives-90-lift-in-conversions/ https://www.outbrain.com/news/outbrains-new-mobile-app-install-advertising-experience-drives-90-lift-in-conversions/#respond Thu, 20 Aug 2020 13:34:50 +0000 https://wpadmin.outbrain.com/news/?p=843 New ad product enables app marketers to tap into the potential of premium publishers and the open web.

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]]> New ad product enables app marketers to tap into the potential of premium publishers and the open web.

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]]> https://www.outbrain.com/news/outbrains-new-mobile-app-install-advertising-experience-drives-90-lift-in-conversions/feed/ 0 3 Ways Apple Is Throwing Its Weight Around The Ad Industry https://www.outbrain.com/news/3-ways-apple-is-throwing-its-weight-around-the-ad-industry/ https://www.outbrain.com/news/3-ways-apple-is-throwing-its-weight-around-the-ad-industry/#respond Mon, 17 Aug 2020 13:54:16 +0000 https://wpadmin.outbrain.com/news/?p=829 Apple has a tendency to ask for forgiveness, not permission.

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]]> Apple has a tendency to ask for forgiveness, not permission.

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]]> https://www.outbrain.com/news/3-ways-apple-is-throwing-its-weight-around-the-ad-industry/feed/ 0 Covid-19: While digital ad spending is up, primetime ads are down https://www.outbrain.com/news/covid-19-while-digital-ad-spending-is-up-primetime-ads-are-down/ https://www.outbrain.com/news/covid-19-while-digital-ad-spending-is-up-primetime-ads-are-down/#respond Thu, 13 Aug 2020 14:19:44 +0000 https://wpadmin.outbrain.com/news/?p=820 If there was ever a time for digital marketing to come to the fore, it is now. Due to Covid-19, billboards that used to be seen by millions now loom over empty thoroughfares as people keep their outdoor activities to a minimum.

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]]> If there was ever a time for digital marketing to come to the fore, it is now. Due to Covid-19, billboards that used to be seen by millions now loom over empty thoroughfares as people keep their outdoor activities to a minimum.

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]]> https://www.outbrain.com/news/covid-19-while-digital-ad-spending-is-up-primetime-ads-are-down/feed/ 0 H2 2020: Predictions on What’s to Come for the Advertising Industry https://www.outbrain.com/news/h2-2020-predictions-on-whats-to-come-for-the-advertising-industry/ https://www.outbrain.com/news/h2-2020-predictions-on-whats-to-come-for-the-advertising-industry/#respond Wed, 08 Jul 2020 17:30:39 +0000 https://wpadmin.outbrain.com/news/?p=801 2020 seems like the year that everything has decided to go wrong in the world.

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]]> 2020 seems like the year that everything has decided to go wrong in the world.

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]]> https://www.outbrain.com/news/h2-2020-predictions-on-whats-to-come-for-the-advertising-industry/feed/ 0 What Can B2B Marketers Learn from DTC In the Post-COVID Future? https://www.outbrain.com/news/what-can-b2b-marketers-learn-from-dtc-in-the-post-covid-future/ https://www.outbrain.com/news/what-can-b2b-marketers-learn-from-dtc-in-the-post-covid-future/#respond Fri, 03 Jul 2020 14:30:00 +0000 https://wpadmin.outbrain.com/news/?p=806 B2B Marketers should keep these three things in mind from DTC brands as you pivot your marketing strategy in a post COVID world, Sarah Baird, general manager, North America, Outbrain, explains.

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]]> B2B Marketers should keep these three things in mind from DTC brands as you pivot your marketing strategy in a post COVID world, Sarah Baird, general manager, North America, Outbrain, explains.

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]]> https://www.outbrain.com/news/what-can-b2b-marketers-learn-from-dtc-in-the-post-covid-future/feed/ 0 The Impact of COVID-19 on Retailers, Brands, and Marketers https://www.outbrain.com/news/the-impact-of-covid-19-on-retailers-brands-and-marketers/ https://www.outbrain.com/news/the-impact-of-covid-19-on-retailers-brands-and-marketers/#respond Thu, 18 Jun 2020 18:15:08 +0000 https://wpadmin.outbrain.com/news/?p=786 On March 20, New York Governor Andrew Cuomo issued a stay-at-home order, one no American ever thought they would hear. 

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]]> On March 20, New York Governor Andrew Cuomo issued a stay-at-home order, one no American ever thought they would hear. 

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]]> https://www.outbrain.com/news/the-impact-of-covid-19-on-retailers-brands-and-marketers/feed/ 0