In order to accurately track the actions your customers take after landing on a page, you’ll need to implement conversion pixels.

Follow the instructions below before setting up your first Conversion Campaign and begin tracking conversions!

Pixel Implementation

First,  click the “Conversions” button under Audience Campaigns in the sidebar on the left side of the Dashboard.

Once on the Conversions page, select “View Outbrain Pixel” in the upper right corner,  and click the code to copy it to your Clipboard.

Next, paste the Outbrain Pixel in the header of every page of your site. Test it using our pixel tracker extension, and make sure it reads as “Active” back in your Conversions tab. 

You’ll then need to determine what kind of conversion you would like to track: URL-Based Conversions or Event-Based Conversions.When the Outbrain javascript is loaded on the page, Outbrain can auto fire pixels on your behalf for URL conversions. 

If you’d like to implement the pixels yourself or if you opt for Event-Based Conversions, follow the steps below , and note that they require slightly different set-ups.

URL-Based Conversions

URL-Based Conversions record when a user lands on a specific URL or group of URLs.  Upon installing our Outbrain pixel into the headers of your site pages, follow the below steps.

Begin by clicking “New Conversion” to open up the “Create Conversion” screen.

First, provide a name for your conversion that is easily distinguishable (i.e. “Newsletter Sign-Ups”).

Next, select URL under “Collection Type” and fill in your URL conversion rule. This records when a user lands on a URL containing predefined words (i.e. all URLs containing “newsletter.html”).

Under “Window,” define the max time frame between a click on a recommendation and the conversion that we can attribute towards this click. Note the default value is 60 days and the max value is 60 days. We recommend a window range of between 30 and 60 days.

Lastly, be sure to click “Save.”

The Tracking Status will remain as “Waiting for Pixel” until the action has been tested or a conversion has occurred. You can check that the pixel fires properly by using our Pixel Tracker.

Quick Tips

• Omit HTTP(S) when adding your URL to prevent tracking issues
• To track all page views, create a conversion with “URL Equals”: mysite.com
• To track views for specific pages, create a conversion with “URL Contains”: /product-page.

Event-Based Conversions

Event-Based conversions will track a specific action that the reader takes on your site. 

Event-based conversions require an extra step and knowledge of HTML. Alterations made to and implementation of the Event-Based conversion pixel code cannot be troubleshot by our Support team. Only use this conversion style if you or someone on your team has the know-how.

The extra piece of code must be installed wherever the event you wish to record lives (i.e. on the “sign up” button,” an “add to cart” button,” etc).

Follow the same instructions as above until you get to “Collection Type,” where you will select “Event.”

A snippet of code will be provided. Click “Copy” then paste this additional code where the event lives. Note: “My Conversion Name” is a placeholder, which will change dynamically according to the conversion name.

We provide two versions of the code snippet. Select the snippet that best works with your website implementation (directly inside a script tag or a tag manager system: Google Tag Manager instructions here).

Here’s an example of how the event code might be placed.

If your conversion requires different values depending on the action taken, check out our helpful guide on how to create dynamic values. At any time, you can view the code snippet by clicking on the eyeball icon next to the conversion type.

Tracking conversions will allow you to see when a user converts after clicking on one of your ads. If you’ve already set this up, but are struggling to receive any conversions, some of the pointers in this guide may help. If you believe there may even be something wrong with your pixel implementation, you can always reach out to us for support!

Still have a question, though? No problem – we’re here to help.

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1.Log into the Outbrain Engage Dashboard: 

2.Once you are signed in, verify that you are in the Engage dashboard by choosing Engage from the top left dropdown. Then click on your username / email address in the top right dropdown menu and choose ads.txt:

3. Upon selecting ads.txt, a window will open which displays your account specific ads.txt lines that you will need to copy to your site. Click ‘Copy to Clipboard’ and then paste into a .txt file or directly to your site.

*you can find a helpful implementation tutorial here on how to place the lines on the site itself.

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With this in mind, we have updated our methodology to better align with the IAB/MRC guidelines and our peers.

What Changed?

We transitioned the method for how we measure impressions from “Requested Ads” to “ Served Ads” These terms are defined as follows:

• Requested Ad: An impression is counted when an ad is requested from a server.
• Served Ads: Page view is counted when an ad is sent (or “served”) to a publisher by the ad server, and the recommendation is downloaded to the user’s device, rendered, or viewed by the user.

Because we are now only counting impressions that are “Served,” some Engage clients might see decreases in their page view counts.  Moving forward, your metrics on the Engage dashboard and scheduled reports will reflect this change.

As always, we will continue to review and update our impression counting technology as new industry standards are defined and implemented.

If you have any questions, please contact your account manager.

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Outbrain widgets should be deployed for at least 30 days in order to allow for adequate data to be collected.  This will make insights for optimization more clear, and will give our algorithms enough data to automatically optimize revenue via more targeted recommendations for your audience.

The post How much revenue will I generate with Outbrain? appeared first on English (US).

Since our recommendations are personalized for every individual discovering great content, we are able to filter out post links that your audience has already read. Our algorithms are all geared to connect your readers to content that is interesting to them, and by extent, boost engagement with your site.

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