Mass-market vitamins are a failure, so we reinvented the experience to create evidence-based, custom vitamins that are as unique as you and your body.
Each Rootine vitamin is made-to-order using 100% vegetarian ingredients, and is backed by over a decade of the world’s leading scientific and genetics research.
Your DNA
Your genes determine dosing and more. Upload Ancestry or 23andme data or we’ll send you a free at-home DNA kit.
Blood Levels
We use your bloodwork to guide dosing. Upload your blood data in your profile.
Safe and Effective
Our vitamins are made by Europe’s leading genetics and nutrition lab to ensure the highest quality and safety. Vitamins are plant-based, contain only the highest-grade ingredients and are 100% vegetarian.
Nutrients That Matter
Using an evidence-based approach, we only use vitamins and minerals that have a proven impact on human health.
Better Nutrient Absorption
Our slow-release microbeads deliver a customized dosage of vitamins into your bloodstream throughout the day and mimic the absorption of real food.
Technology That Supports You
Our algorithm incorporates everything important to your nutrient requirements and your personal dashboard helps you learn more about you.
"As someone with little knowledge about the vitamins I should be taking, Rootine was a perfect solution for me."
Nathan S.
New York, NY
I’m very excited to get vitamins based on my my personal DNA! As I used to take up to 10 different supplements daily (based on a blood test), I feel this is more accurate!
Laurel S.
Austin, TX
Having vitamins that are specific to me takes all the guesswork out of supplements. So far, can truly feel the effects!
Micah B.
Nashville, TN
I feel so much more assured in that I am giving my body the exact supplements it needs rather than just guessing & hoping like I was previously doing with my assortment of vitamins.
Michael. B
Brooklyn, NY